Marketing has gotten a lot easier thanks to the rise of social media and the web, allowing millions of businesses to gain new customers from across the world. If our digital marketing plan has already embraced social media and its power to turn followers into customers, then we applaud you! But there’s more to digital marketing than using Facebook and Twitter to get the word out on special promotions and new products/services from your company. Here’s a list of some of the hottest marketing trends to boost sales for small businesses.
- Reviews
Apps like Yelp and Foursquare have become just as popular as the larger and well known social media platforms, with millions of users worldwide. Yelp allows people to post reviews on businesses and restaurants, recommending their services to other in the area. While many post reviews on their own, why not offer a special discount to patrons who post a review on your business to encourage them to post something positive so that others will want to visit your store, coffee shop or restaurant? The more positive reviews your place has, the more business it can gain from others who have never visited your business. These newbies will feel confidant using your services!
- Content Marketing
Content marketing should be an essential aspect in your digital media marketing plan because it’s great for boosting engagement with your fans and followers and is a creative way for lead generation. Blogging and social media isn’t enough to have powerful content marketing strategies. You’re really going to have to identify your buyer to create unique content tailored just for them, which will fuel them to share your content and increase your new client conversions. To do this effectively, you’ll have to understand your customer demographics and ask yourself who they are, what line of work are they in, and what are their behavior patterns? Once you can successfully answer these questions, you’ll be able to come up with special content just for them.
- Mobile Marketing
Everybody has a phone these days, which means that many businesses are creating special apps for their customers and this means you should, too. By creating a specialized app, you’ll provide customers with added convenience so that they can engage with your company by simply opening your app. And while you’re at it, make sure that you have a mobile-optimized website.
- Adaptive Content
By adding adaptive content, you’ll be able to support personalized interactions across all of your social media channels. Adaptive content is a form of progressive enhancement that includes varying levels of CSS, JavaScript and assistive technology support and combines them all to provide a better user experience. This content strategy technique reflects your company’s desire to deliver personalized and unique content for your customers for a tailored customer experience. It can boost all of your marketing content and influence sales.
